This week in Bill Buys Local we are conducting an experiment. I mentioned last week that as well as buying local and comparing it to the way I used to shop in the supermarket I saw an article in the Evening Standard where the reporter directly compared a locally sourced shopping basket with exactly the same supermarket products. We are going to recreate this experiment.
We decided that the easiest way to compare meat price was to get a selection and that meant a mixed grill for the boys in the office. We chose a variety of meats and cooked the lot on the barbeque. It was a rare break in the bad weather and the resulting meal was great – everything was really tasty and it certainly filled us up.
So what did we get for the money? The mixed grill was for 4 people so 4 steaks, 4 lamb chops, 4 or 5 pieces of kidney and the same of liver, 8 sausages and 4 slices of black pudding. This all came to £14 from Southall’s in Great Barford, just down the road.
I think the best way to compare with various supermarkets is online so we used “virtual” shopping baskets to compare prices. The total at Tesco came to £16.55 and Sainsburys was £15.60.
I have priced products such as barbeque steaks from the supermarket and the butchers version to make the best comparison. What I think this shows is that for one it is NOT more expensive to go to a butchers and buy free range meat. It also has to be taken into account that the meat from the butchers is more accountable and better produced so even if the price is similar the supermarket products are inferior. One example is that we could have priced meat at the supermarkets of similar quality but 4 organic lamb chops were £11 on their own and you wouldnt have believed me if the supermarket bill was £40 but it could easily have been.
Try it for yourself if you are sceptical. Find a local butchers on BigBarn and buy what you would from the supermarket. See if it is much more expensive and see if it doesnt taste better. Tell the butcher what you are doing and challenge him or her to better the supermarket I bet they will be able to and enjoy proving it to you.
Share your thoughts in the forum.
You can find more Greek recipes in The Food and Wine of Greece
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