What does it take to change people’s buying habits? Last year there were a few programs on TV about factory farming chickens. Thousands of people were ‘moved’ by it but how many actually acted on what they’d seen and looked for a proper free range bird?
The trouble is, a ‘free range’ label does not mean real free range birds wandering round a field. It is very difficult to guage how free range chickens have lived without visiting the farm. Faced with this, many people have chosen to ignore the issue altogether. This should not happen; whenever awareness is raised a solution must be offered.
So, here’s the next thing to raise awareness: As we’re sure you would gather from previous articles, we are great fans of Hugh Fearnley-Whittingstall and his crusading for better food. This week his new series starts on Channel 4 starting on Thursday at 8pm and deals with chickens.
Each week he is inviting a different group of fast food-loving, urban dwellers to spend a week at River Cottage HQ. His mission, of course, is to change their ways forever.
The first show takes a group of chicken-lovers living off takeaways and cheap supermarket chicken. Unafraid to use shock tactics, Hugh exposes the gang to the full horrors of factory poultry farms in the hope that they will embrace the free range alternative. So he asks them to care for the River Cottage poultry flock, bond with the birds and at the end of the week, turn them into dinner. But will he succeed?
To see the undercover footage from the factory (courtesy of Compassion in World Farming) that wasn’t all seen in the programme please click the below link. But be warned…. it isn’t pretty.
Click here to watch the footage.
And now the solution: Have a look at your local BigBarn map and find out who is producing proper free range chicken in your area. And take a visit to see how free they are. After the Avian Flu scare there may not be very many so ask your local farmer if he has thought about producing chickens.
Make sure you are also registered to get our newsletter by registering here so that if someone starts producing chickens in your area we can tell you. If we want good food we may have to persuade local farmers to grow it for us.
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