I think most people would say ‘yes’, and I think, is one of the common misconceptions holding back the growth of local food sales. If you buy food in a supermarket, on average, 91p in the pound goes to the middle man and retailer. If you buy local food direct the full pound goes to the farmer meaning his prices should be competitive. Obviously farm shops have running costs, but overall as long as there are reasonable sales, local food should be able to compete with the big shops on many product lines.
What I find annoying is that where farm shops are cheaper they do not tell their customers and many leave the shop thinking they have paid too much.
So ask your local farm shops about price next time you visit, and tell them to make it more obvious if they are cheaper. And please let us know your thoughts by clicking on ‘Comment’. If you would like to feed back on your local producers for the benefit of other local customers use the, ‘rate this producer’ by clicking on the producers you have visited on the BigBarn map.
Customer focused businesses improve their service, the more you talk to your local producers the better their service will become.
Follow BigBarn via these methods: