Is Local food cheaper than the supermarket? We say YES, and would love your help to prove it and in the process blow away a common misconception that local food is more expensive, which is currently holding back the growth of the local food industry.
I was amazed recently when I found sugar in a farm shop that was cheaper than the local supermarket. Traditionally supermarkets have sold sugar at a loss to entice customers. It seems once they have the customer everything changes!
Unfortunately most consumers now believe that the supermarket’s buying power will result in huge savings for all. This is not the case. It seems nearly every local food outlet I speak to – and we have 7,500 on BigBarn – is cheaper on many of their products, like for like, than their local supermarket.
We want to highlight these outlets with a special ‘price tag’ shaped icon on the BigBarn map and would really appreciate your help in finding them. So please email and send us your list. You may even help keep prices low by increasing your local outlets volume of sales and, in time, encourage local producers to grow a wider range of produce.