Real local food from fabulous foodies!
Cigarettes are bad for you, so are supermarkets?
There’s a common perception that supermarkets are ‘cheap’ compared to independent shops. The truth is that it is loss leaders and product positioning around the store to make you buy more things not actually on your shopping list is what it’s all about.
For ‘food producers’ and ‘brands’ to make a profit and pay for better positioning in the middle aisles of a supermarket it means the food has to maximise the ‘profit’ for the supermarket. Obviously, that means less money is spent on the ingredients and the skills to make the food you and your children eat.
What you really see little of, if any, in a supermarket is ‘homemade’ food in the same way you see very few Rolls Royces in a supermarket car park.
One things that makes us fools in the aisles is our search for a ‘bargain’, a ‘special offer’ or a ‘buy one, get one free’.
Fabulous foodies
But, do you aspire to drive a cheap car or live in a cheap house? Do you prefer cheap wine or want cheap medical care? Why should you want ‘cheap food’ when what you want is ‘good’ food that is good to eat and good for the mind and body?
So, this Saturday, why not break free of advertising and food-just-for-profit and visit Kings Heath Farmers Market in the new square outside the Church?
Here you can cut out the middle-man and buy from the people who actually make or grow their own food and do not supply supermarkets.
You won’t see perfect packaging or smart vans in the car park since our money and our lives goes into our food. This Saturday Alex will be making fresh Tuscan, Napoli, Toulouse, Mexican Chihuahua’s and ‘Viagra’ sausages whilst Sara is busy making jams, chutneys and interesting dressings you won’t find in any supermarket.
If you have any requests or would like locally reared quality meat or ingredients from our new shop and storecupboard in Yelvertoft just off the M1/M6 junction near Rugby.
Or, come and pay Squisito a visit more hereat
If you know or find anyone similar to Squisito please tell them to call us on 01480 890 970 or email [email protected] about an icon and webpage on our map.