Latest news from Big Barn and our producers.
No! and how annoying I was not there to add a very important and positive view. So here it is. Click here to hear the programme.
Yes, supermarket organic sales have dropped. Yes, 75% of our food is bought in the supermarket and yes, there are a lot of relatively expensive speciality foods and producers around selling well. Yes, consumers need educating on how and what to cook to save money. And last of all, yes, people are very price conscious.
But No, despite people’s perception, supermarkets are not the cheapest place to buy food, the renaissance is not over, it could really grow much bigger if a way could be found to educate consumers.
I believe ‘Educate’ is patronising and will only work through action and discovery. We need more people to visit their local food retailer and ask questions about price, quality, the story of the food, and best ways to cook the products.
Even better, we need more people growing food, Cropping for their Local Shop, perhaps even invited to do so by local shops giving customers seeds, to grow, in early spring.
We also need some of these retailers, especially Farm Shops, that have a bit of space, to have seasonal open days to celebrate the new crop, such as Asparagus, Strawberry, Apple, Beanpole (grow your own), and Christmas. These should provide value to consumers, acting as a great fun, but educational, day out.
So spread the word and get involved, use the BigBarn map to find and ask, or suggest to, your local Farm shop about Crop for the Shop and open days. Some may already have a ‘£’ sign, meaning cheaper than the supermarket, as well as a rosette, meaning they are a BigBarn Community Champion and welcome any quality crop you have grown.