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Supermarkets are all talking about sourcing British meat after the Horse Meat scandal. Will they add a fair mark-up on what they buy it for? Or will they do what they did with organic foods and add a higher profit margin because people perceived it to be better than non-organic.
Commercial profit making businesses will fix their prices on what they think the consumer will pay. Not on a fair mark-up on what they paid for the product. For organic produce this meant that all the Soil Association’s hard work promoting the benefits of ‘organic’ simply allowed the supermarkets to increase their margin and make more profit.
Many people predict this will now happen with British beef, pork, lamb and poultry. Foreign imports will not get the same high mark-up and consumers will notice the difference.
The supermarkets will then say ‘We made a special effort to source British meat but the consumer sent a clear message that they could not afford it’!
Your thoughts on this are very welcome below, especially any supermarket pricing manager!
The better way is to shop locally for your meat either from your local butcher or farmer. And ask lots of questions about the right cut, provenance, and price. You should get a better product and by cutting out the middlemen, save money.