Morrison’s treating their customers like idiots

We wrote 18 months ago about Tesco becoming complacent when promoting an offer ‘1 for £1 or 2 for £2’. To us this was treating customers like idiots and we see the latest news from Morrison’s about milk the same way and a disgrace!

The ‘responsible’ supermarkets have recognised the long term consequences of the milk crisis and are paying dairy farmers a fair price. Most consumers have not noticed and, if asked, are happy, especially when they understand the big picture of farmers going out of business and the danger of greater imports and mega dairies, if prices stay low for much longer.

One stop shop full of marketed brands

Morrisons however have seen the low wholesale milk price as a chance to make more money and as a marketing opportunity. Their absurd new brand paying farmers and extra 10p for exactly the same product sends a clear statement to customers that:

1. Morrisons are cheaper than many other supermarkets for milk
2. They do not care about farmers, increased imports or animal welfare

Milk from cows not supermarkets!!

3. They will expect customers to make the right decision about what they buy but not provide the information.

The last point is very important as supermarkets have separated consumers from producers to such an extent that some children don’t know that milk actually comes from cows. As such supermarkets have power and should use it responsibly and make resonsible decisions on what to pay UK dairy farmers in the current distorted milk market. See our last blog for more on this.

Simply type in your post code to find your local food

My first thought when reading what Morrisons had done was to go and buy the new brand to send a statement that they were wrong not to pay farmers more. Later this changed to: ‘With this attitude to farmers and their customers I will never shop at Morrisons again’.

If you agree the best thing to do is give up supermarkets and switch to you local shops and local dairy farmer, if you are lucky enough to still have one. To find your local shops and help build a better more sustainable local food industry please use our local food map.