Latest news from Big Barn and our producers.
VEGPOWER is all about getting kids to grow, cook and eat much more vegetables.
As this matches our petition to get Food Growing, Cooking, & Nutrition all through the School Curriculum we will be social networking and helping in any way we can.
According to Hugh Fearnley Whittingstall and the team “80% of our children are not eating enough veg and it’s impacting their health. A group of us have come to together to launch Veg Power to inspire kids to love veg.”
On 25th January the Veggies start to fight back with:
• £2m advertising campaign launching on ITV
• Veg Power posters across the UK
• A team of celebrities and chefs promoting veg on TV, in the papers and on social media
• Eight supermarket chains offering promotions and position in store
• Rewards charts and veggie fun packs going into schools
2. Inspire with great recipes
Support our veg of the week by creating recipes for a featured veg on your website, in your restaurants, or in press or media work. We can then share these out through our social channels
3. Get kids fired up
If you work with kids then could you support our veg of the week by getting kids to create veg monsters, novel ways to eat veggies or other veg fun content and then post on social with our hashtag?
There are so many more ways you could help. We need competition prizes, people who can do media work or attend community projects.
A Big ‘WELL DONE’ to the VegPower team. I really hope that the campaign raises awareness to the lack of food knowledge causing so many people to avoid veggies. And that the government realise that Food should be all through the curriculum if we want to reduce the £billions spent of food related disease as shown in our petition.