For ‘food producers’ and ‘brands’ to make a profit and pay for better positioning in the middle aisles of a supermarket it means the food has to maximise the ‘profit’ for the supermarket. Obviously, that means less money is spent on the ingredients and the skills to make the food you and your children eat.

What you really see little of, if any, in a supermarket is ‘homemade’ food in the same way you see very few Rolls Royces in a supermarket car park.

One things that makes us fools in the aisles is our search for a ‘bargain’, a ‘special offer’ or a ‘buy one, get one free’.

Fabulous foodies

So, this Saturday, why not break free of advertising and food-just-for-profit and visit Kings Heath Farmers Market in the new square outside the Church?

Here you can cut out the middle-man and buy from the people who actually make or grow their own food and do not supply supermarkets.

You won’t see perfect packaging or smart vans in the car park since our money and our lives goes into our food. This Saturday Alex will be making fresh Tuscan, Napoli, Toulouse, Mexican Chihuahua’s and ‘Viagra’ sausages whilst Sara is busy making jams, chutneys and interesting dressings you won’t find in any supermarket.

If you have any requests or would like locally reared quality meat or ingredients from our new shop and storecupboard in Yelvertoft just off the M1/M6 junction near Rugby.