The madness of ‘Pretend’ foods?

News that there is now an avocado alternative called Ecovado, which is meant to wean people off the resource-intensive imported fruit, sounds good.  As well as completely ridiculous!

The Ecovado contains a pale green, creamy foodstuff made from a combination of ingredients local to its country and packaged in a fake avocado skin fashioned from wax.

YUK! and WHY?

Wouldn’t it be better, and healthier, to simply make a delicious meal from the local ingredients they mention? Probably at less that one fifth of the price.

To me this silliness is just like vegan burgers and laboratory produced fake meat. All typical of big business using ‘clever’ marketing to maximise return from uninformed consumers.

What we need are enlightened consumers who stop buying un-environmental products like avocados, almond milk, and the many processed foods that have just the right mix of sugar and salt to excite our taste buds.

Governments have told us to say ‘NO’ to drugs but ignored processed foods that probably kill more people.

Building our enlightened society must start by targeting our most powerful influencers, our kids. And why we are working hard on our schools program helping every school in the UK get Food, growing, cooking, nutrition and trade at their core.

Some schools have already done it and achieve better academic standards as well as holistic wellbeing for all involved.

Our project helps other schools follow as well as use our local food map to link farms with schools to encourage trade and sustainable communities.

We are adding more videos all the time, please get involved here.